CLTA-SC Website
CLTA-SC needed a modern website that could manage memberships, payments, and communication in a simple, efficient, and comprehensive way. Our team designed and built a scalable platform that integrates onboarding, payments, and content management into a unified system. As the project lead, I worked closely with the client to identify key pain points and define system requirements, while collaborating with the team to translate these insights into a clear structure and functional workflows. I focused on system architecture, user flows, and implementation, delivering a platform that is both practical and easy to use.
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Web Design
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Service Design
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Workflow Optimization
Challenge
How to create whimsical dreamy animal images for FaunaDream, retain the inherent cute affinity of animals, inject artistic depth, and achieve emotional connection with audiences of all ages?
Solution
With “fairy-tale realism visual grammar” as the core strategy, we shaped the images in two tracks:
Use soft focus and color gradients to reshape animal forms, giving the images a “dream filter”;
Extract animal character symbols (such as the steadiness of polar bears, the agility of snow leopards), and convey emotional warmth through visual details.
Impact
These animal images made Dreamy Fauna Lab quickly gain popularity in the market, with impressive results:
The debut image peripheral pre-sale orders exceeded 100,000 confirmed booked pieces
Social media topic #DreamyAnimalDiary received over 5 million organic views
The number of cross-border collaboration brands rose 150% within half a year